Dean Hewison

writer and director


A 2018 campaign from Air New Zealand, letting people know about their in-flight collaboration with Impossible Burger. Best Web Film of the Week on the international advertising site

Also selected as Ad of the Week on, who said: "With all the attention the plant-based Impossible Burger has been getting in the media lately, the border security officer's assessment it being a celebrity is not unjustified. It's been a controversial arrival, with acting prime minister Winston Peters and former primary industries minister Nathan Guy calling out the airline for not promoting local meat, while others have praised it for the vegetarian-friendly addition. For those who haven't caught up on the news, alongside some dad jokes about spreading buns and meaty looking plants, the ad does a good job of explaining Air New Zealand's new meat-free meal."

Client: Air New Zealand

Agency: True / Fish & Clips

Director: Dean Hewison

Creatives: Ian Sweeney, Dom Antelme, Marika Berney, Matt Ellwood, Tiana Gibbons-Campbell 

Producer: Emma Cutfield (True), Saffron Jackson (Fish & Clips)

DOP: Adam Luxton

Editor: Pete Hansen