AIR NEW ZEALAND - SAFETY TIPS FOR IRISH FANS
A very fast-turnaround 2019 campaign from Air New Zealand shot and released in the lead-up to the Rugby World Cup quarter-final against Ireland. Preproduction was Monday, the shoot was Tuesday, the offline edit was Wednesday, and the grade, sound mix, and online edit were Thursday, with delivery at 2pm. It went live on Facebook, Twitter and YouTube at 3pm and racked up 1.2 million views in the two days leading up to the match, plus many articles from the world media (including the Guardian).
Client: Air New Zealand
Agency: Shine / Fish & Clips
Director: Dean Hewison
Creative: Richard Maddocks,
Producer: Rachael Blampied (Fish & Clips), Helen Prangley (Shine)
DOP: Adam Luxton
Editor: Stuart Robertson
Sound Design & Mix: Brendon Morrow
AIR NEW ZEALAND - IMPOSSIBLE BURGER
A 2018 campaign from Air New Zealand, letting people know about their in-flight collaboration with Impossible Burger. Best Web Film of the Week on the international advertising site bestadsontv.com.
Also selected as Ad of the Week on stoppress.co.nz, who said: "With all the attention the plant-based Impossible Burger has been getting in the media lately, the border security officer's assessment it being a celebrity is not unjustified. It's been a controversial arrival, with acting prime minister Winston Peters and former primary industries minister Nathan Guy calling out the airline for not promoting local meat, while others have praised it for the vegetarian-friendly addition. For those who haven't caught up on the news, alongside some dad jokes about spreading buns and meaty looking plants, the ad does a good job of explaining Air New Zealand's new meat-free meal."
Client: Air New Zealand
Agency: True / Fish & Clips
Director: Dean Hewison
Creatives: Ian Sweeney, Dom Antelme, Marika Berney, Matt Ellwood, Tiana Gibbons-Campbell
Producer: Emma Cutfield (True), Saffron Jackson (Fish & Clips)
DOP: Adam Luxton
Editor: Pete Hansen
AIR NEW ZEALAND - ALLBIRDS BIRD MASK
A 2018 campaign from Air New Zealand, letting people know about their in-flight collaboration with Allbirds.
Client: Air New Zealand
Agency: True / Fish & Clips
Director: Dean Hewison
Creatives: Lisa Dupre, Sasha Arandelovic, Craig Pethybridge
Producer: Conan Gorbey (True), Rachael Blampied (Fish & Clips)
DOP: James Rua
Editor: Pete Hansen