Dean Hewison

writer and director

PUREX

A multi-year, multi-clip campaign working with DDB New York and Jordan Watson (NZ’s How To Dad) with his daughter Nala. First up: 2019, when Nala was 1.

 

Client: Purex

Agency: DDB NYC / Fish & Clips

Director: Dean Hewison

Creatives: Stephanie Macchione, Avery Young

Producer: Jason Sheldon (DDB NYC), Scott Donaldson (Fish & Clips)

DOP: Dave Garbett

Next, the 2020 campaign, again using NZ’s “How To Dad” Jordan Watson and his daughter Nala (now 2).

 

Client: Purex

Agency: DDB NYC / Fish & Clips

Director: Dean Hewison

Creatives: Zoey Myers, Candice Schlax

Producer: Jason Sheldon (DDB NYC), Tulsi Bramley (Fish & Clips)

DOP: Adam Luxton

Finally the 2021 campaign, again using NZ’s “How To Dad” Jordan Watson and his daughter Nala (now 3).

Client: Purex

Agency: DDB NYC / Fish & Clips

Director: Dean Hewison

Creatives: Andrew Beckman, Candice Schlax

Producer: Elizabeth Stebner (DDB NYC), Tulsi Bramley (Fish & Clips)

DOP: Ian McCarroll