PUREX
A multi-year, multi-clip campaign working with DDB New York and Jordan Watson (NZ’s How To Dad) with his daughter Nala. First up: 2019, when Nala was 1.
Client: Purex
Agency: DDB NYC / Fish & Clips
Director: Dean Hewison
Creatives: Stephanie Macchione, Avery Young
Producer: Jason Sheldon (DDB NYC), Scott Donaldson (Fish & Clips)
DOP: Dave Garbett
Next, the 2020 campaign, again using NZ’s “How To Dad” Jordan Watson and his daughter Nala (now 2).
Client: Purex
Agency: DDB NYC / Fish & Clips
Director: Dean Hewison
Creatives: Zoey Myers, Candice Schlax
Producer: Jason Sheldon (DDB NYC), Tulsi Bramley (Fish & Clips)
DOP: Adam Luxton
Finally the 2021 campaign, again using NZ’s “How To Dad” Jordan Watson and his daughter Nala (now 3).
Client: Purex
Agency: DDB NYC / Fish & Clips
Director: Dean Hewison
Creatives: Andrew Beckman, Candice Schlax
Producer: Elizabeth Stebner (DDB NYC), Tulsi Bramley (Fish & Clips)
DOP: Ian McCarroll














